The one question that changed my business
I asked a client what they really wanted, and the answer reshaped how I work with everyone.
Early in my coaching practice, I had a client who was stuck. She had a beautiful portfolio, a solid website, and a small but loyal following. But she couldn't close high-ticket projects. She'd get to the proposal stage and freeze. We tried all the usual tactics — scripts, confidence exercises, pricing sheets — nothing stuck.
Finally, I asked her a different question: "What do you actually want from this project? Not the money or the exposure — what's the feeling you're after?" She paused. Then she said, "I want to feel like I'm not a fraud." That was it. The pricing block wasn't about numbers. It was about worthiness. Once we addressed that directly, the whole dynamic shifted.
Now I start every coaching engagement with that question. It cuts through the surface-level goals and gets to the core of what's really holding someone back. If you're stuck in your business, ask yourself: what are you actually avoiding? The answer might surprise you.